Happie Happie Joie Joie’s Jocelyn Kanaele, a baker from Hali‘imaile General Store, won the 2nd Annual Start with a Cart contest Saturday at Queen Ka‘ahumanu Center. QKC photos

The Maui News

Happie Happie Joie Joie’s Jocelyn Kanaele, a baker from Hali’imaile General Store, won the 2nd Annual Start with a Cart contest at Queen Ka’ahumanu Center on Saturday.

She now has a cart and free rent space at the mall for three months.

The event was also hosted by Maui County’s Office of Economic Development and HawaiiUSA Federal Credit Union.

Kanaele won with the most votes from the public and the highest scores from a judging panel including Sylvia Ho from HawaiiUSA Federal Credit Union, Shannon Loo of Mise Kimono, and JoAnn Inamasu of Maui County’s Office of Economic Development.

Goodies from Happie Happie Joie Joie

Mise Kimono won Start with a Cart last year, opened their cart in Fall 2021, and moved into a brick-and-mortar location next to Jeans Warehouse Kids in March. 

“It’s amazing to see the amount of local small businesses that are thriving here, and are interested in opening at QKC,” said Shannon Loo, founder of Mise Kimono. “People are coming back out, people are shopping, families are gathering. It’s a wonderful feeling to be a part of mall that’s guiding it towards the local community.”  

Kanaele competed against three other Hawaii-made brands, Maui Glass Shapers, Edana Joy Crochet, and Maui Slime Co.

Queen Ka’ahumanu Center General Manager Kauwela Bisquera said: “This contest allows our shoppers a voice in the products they want to see and truly epitomizes QKC’s core values of community, culture, and commerce. We look forward to welcoming Happie Happie Joie Joie to the mall.”

Happie Happie Joie Joie’s Jocelyn Kanaele, a baker from Hali‘imaile General Store, won the 2nd Annual Start with a Cart contest Saturday at Queen Ka‘ahumanu Center. QKC photos Goodies from Happie Happie Joie Joie

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